CONSIGLIERE AND STRATEGIC MARKETING PARTNER
Accelerate Business Growth + Expansion through Strategic Marketing
Illuminate the core gaps in your brand message and marketing strategies, and get actionable insights and strategies to align all facets of your business for optimal growth.
Work With Me
-
Strategic Clarity Blueprint™
A tailored, in-depth audit designed to illuminate the core gaps in your organization’s brand message clarity, marketing strategies, operational efficiency, and leadership practices. This comprehensive gap analysis will guide you toward actionable insights, helping to enhance both your internal operations and external communications, aligning all facets of your business for optimal growth.
-
Private Business Retreats in Mexico
A 3 day, transformational 1:1 luxury business retreat in Mexico to get clarity on your next level of success, develop your brand strategy, craft your next business strategy or beyond. Retreats are customized to your specific needs and can focus more on nourishment and regeneration or a combination of business strategy and wellbeing.
What clients are saying…
-
![]()
"I have felt inspired and empowered to believe in myself and in particular to understand how to delegate and remember that I am the boss, this business is mine and I can run it how I envision with my own voice."
Julia S., - Clinical Founder + Psychotherapist
-
![]()
“I know my story. I’ve lived it. It’s inside of me. But when it came to bringing all of the elements together in a way that truly represented me and my business, I was lost. All of that changed after my branding meeting with Alyssa. Her questions and ability to listen and reflect allowed me to finally see the full picture with clarity and left me feeling confident about moving forward. The best part was knowing how much it sounded and felt like me. Thank you to Alyssa and I can’t wait to start building the website!”
Kate J., Yoga Therapist
-
![]()
“Can I tell you that Module 2 and 3 of my signature program were the hardest to pull together, but now they are done and everything else will be so much easier! All because I have you on my team!”
Dayna C., - Top Stylist + Trainer
-
![]()
“You’re helping women achieve more clarity in a quick chat than 100+ hour courses can provide. You reduce the information overwhelm of the entrepreneurial space and slice right through to what matters. I’m so much more confident and clear in pursuing what my heart desires!”
Lineliz V. - Mindfulness + Mindset Coach
-
![Amy Wheeler]()
"I have been working with Alyssa to rebrand my image, social media and website. She helped me dig deeper and find the areas of myself and my business that I really care about and want to share. These themes were then taken into every piece of media that we put out to the public. People are already telling me they noticed a difference and they LOVE it. Alyssa goes beyond rebranding, as it almost becomes a mental-emotional-spiritual experience to bring what is deep inside of us out to be seen, heard and honored. In the end, my business is growing faster than it has in the past. Thank you, Alyssa!"
Amy W., - Certified Yoga Therapist + Lifestyle Coach
-
![]()
I knew brand strategy was the kind of help I needed. I have other coaches and no one was able to offer me as thorough of a discussion as Alyssa was able to. She really let us talk about the weeds and get into the details, which I really needed. I continue to refer back to the document you provided and have confidence that if I keep moving toward that goal I’ll achieve great success. I have a solid vision for how to move my business forward.
Shauna H., Corporate Wellness Trainer
Hi! I’m Alyssa!
A strategic marketing partner and trusted consigliere to CEOs, Alyssa blends over a decade of experience in brand strategy, marketing, operations and wellness.
As the CEO of Hekate Strategies, she specializes in guiding businesses through periods of rapid growth, helping them strengthen their brand presence, successfully turn leads into revenue, and expand into new markets.
Alyssa’s unique background includes serving as COO of a national real estate and alternative investment group, directing an international sporting organization, and launching and selling a successful 2,500 sq. ft. yoga studio and wellness center. Her expertise, combined with hands-on support, empowers businesses to scale effectively.
A Certified Yoga Therapist with extensive training in Eastern medicine, and experience in both clinical settings and research studies, Alyssa integrates wellness into her work through her Wild Wisdom Retreats, which blend strategic business growth with personal transformation. Her approach is rooted in creating a business that not only thrives but also offers freedom and flexibility, a journey she embarked on when she had her beloved daughter.
Today, she continues to help CEOs and leaders across many industries get clear on their brand message, implement a marketing strategy that actually works, and help leaders with strategic alignment.
Get Started with your Strategic Clarity Blueprint™
A Comprehensive Gap Analysis for Brand Messaging, Operations and Marketing Success
The Strategic Clarity Blueprint™ enables you to take a strategic, holistic view of your business, align your team, and ensure that every part of your organization is working in tandem toward common goals. Whether you’re a small team looking to scale or an established brand needing a refresh, this comprehensive audit will provide you with the clarity, strategy, and action plan you need to move forward with confidence.